According to a recent White Paper from NNC Services, “an outsourced lead-generation department can bring up to 43% better results than an in-house one.”
These numbers are hard to ignore, and your company may choose to outsource B2B saas lead generation for a number of reasons, including accelerated growth thanks to pre-approved leads, better scaling, and improved ROI.
But you also need to remember that outsourced lead generation services operate as an extension of your business, and not a one-and-done solution.
Accelerate Business Growth Through Better Conversions
When you’ve got a team of pros working on generating leads, you know they’ll be quality. You won’t have to worry about buying lists or doing your own optimization. And because of this, your leads will grow faster and be of higher quality.
Professionals who specialize in sales lead generation outsourcing for a living are laser-focused on your ideal audience.
When your leads come to you pre-qualified, putting a ribbon on the sale becomes that much easier because leads come well-educated on what you’re selling, and what pain point you’re solving. In many cases, this means they’re ready to take out their wallets as soon as you pitch.
This laser-focused qualification process not only saves time during the final closing stage after you’ve taken over from the SDR, but it also helps you see quick wins, leading to rapid growth and confidence in closing sales off the bat.
When you consider the amount of education and pitching time you save with an outsourced lead generation expert produces, the time and money you save compared to hiring, training, and coaching an in-house team is considerable.
Scale Flexibly with Outsourced Sales
In fact, building an in-house sales team involves an incredible amount of cost and time expenditure, including recruitment, salaries, benefits, training, and infrastructure. Outsourcing sales on the other hand is more cost-effective, as it involves predictable, scalable costs.
Outsourced sales teams can be quickly scaled up or down based on business needs. This agility allows for rapid expansion into new markets without the time-consuming process of hiring and training an internal team. An outsourced lead generation team also allows you to reduce what you’re spending on those services temporarily without the need to fire and later re-hire talent.
Outsourced sales gives you the flexibility to shrink during bear markets and grow during bull markets easily and predictably.
Avoid This Outsourced Sales Error
It’s worth noting here that an outsourced sales partnership is not a fix-all; it’s a business relationship like any other, and the right outsourced lead generation consultant should feel like an extension of your company rather than a one-and-done investment.
One of the most common mistakes businesses make is misunderstanding the role of an outsourced sales provider, treating them merely as a cost-cutting instrument rather than a strategic partner.
This narrow viewpoint can often lead to disappointment, ineffective collaboration, and, potentially, a failure on investment.
The good news is that we can avoid this costly error by approaching outsourcing with a broader strategic outlook. Here are four key factors to keep in mind when working with an outsourced lead generation service.
· Establish a Strategic Perspective: Don’t simply look at outsourcing as a way to save costs. Instead, count it as an essential part of your sales strategy.
· Understand Their Role: Recognizing that an outsourced sales provider offers more than just additional workers will save you in the long run. Remember that they bring skills, expertise, and valuable business perspective, which can be invaluable to your business. An outsourced SDR team brings advice and perspective you can use to build your brand outside of simply tacking on more sales.
· Open Communication: Be sure to encourage regular dialogue with your outsourcing provider. This can help both parties understand business objectives, expectations, and how you intend to move forward with the relationship.
· Invest Time: Finally bear in mind that the more time spent understanding and guiding your outsourcing provider, the better they will perform. Like any department, you need to nurture your relationship with your outbound sales team — even if they are outsourced.
When you hire an outsourcing service provider as an extension of your sales team, you are investing in an extension of your company. This outbound sales team performs vital qualification duties and is ultimately responsible for the sales cycle management of your business. This includes lead generation, prospecting, customer outreach, and closing deals.
Final Thoughts
If you heed the advice above, you’ll be enjoying outbound sales success sooner rather than later. And if you’re wondering how to find an outbound sales company — you’re already in the right place.
Check in with BitWide’s blog regularly for more sales insight, and if you’d like to learn more about outsourcing your sales needs, contact us today and we can help you build your outbound sales plan right away.
