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Reading Length: 5min
Industry: Education & Finance Technology
Company Size: 20-50 Employees
Target: North American Universities and Student Organizations
Campaign Type: Cold Calling
This niche Edtech firm created a streamlined financial hub designed for student clubs and societies. Creating a one stop shop for accounting and transactions as well as an online banking platform for student purchases. This client was seeing great success in their Australian market and wanted to expand throughout North America and the UK. All company representatives were based down under throughout our partnership and needed some expertise in this new market.
They were looking for North American based specialists who understood their target consumers and could generate effective business connections. Coming to us with a request to create their cold calling campaign from start to finish, including research, manual list building, and execution.
The client requested that BitWide build the initial contact list of 300 educational institutions across North America and call them within three months. Their sales manager wanted us to make up to three attempts to each number to ensure we had every opportunity to connect.
The client provided BitWide with a clear value proposition and common objections. However, they preferred us to work off-script – we put the actual script and FAQ in place but gave maximum flexibility to our personable caller. This was an excellent fit for BitWide as we aim to avoid robotic scripts to help conversations flow more naturally resulting in more effective lead-building.
Working with the firm’s needs and our team’s diverse experience across industries we were able to create a successful strategy in the first month. However, striving to improve the campaign’s success metrics we continued to optimize our approach as well as the prospect list.
By learning from the first month of the campaign, we could tweak our approach and boost all success metrics in the following two months. The number of prospect conversations more than doubled in the following months leading to a higher rate of meaningful connections for our client.
28 meetings resulting in 12 pending clients after the first 2 months.
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