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Different types of prospects and how to approach each of them differently

To sell, you must first know your prospects. Who are these people? The potential recipients of the product or service that sells your organization are any company’s central axis. Without prospects, a company would never exist, so let’s talk about what types of prospects can you find?   Let’s start talking about four essential conditions… Continue reading Different types of prospects and how to approach each of them differently

Generate demand around your product and increase value

One of the marketing’s essential functions is creating and delivering value according to the target market’s needs to position your company and increase revenue. Although you have several strategies available to achieve this, the starting point is to reinforce brand awareness to capture leads and generate more sales, which is precisely what demand generation is all about.… Continue reading Generate demand around your product and increase value