Building Pipeline Before the Team
Had Capacity to Sell
HR Technology · Ontario, Canada · 1–10 Employees
A cloud-based RMS with a
three-person team.
This Ontario HR technology startup had built a cloud-based Recruitment Management System that brought together recruiters and candidates to streamline the hiring process. The product was ready. The problem was getting it in front of the right buyers.
With only three team members, the idea of one of them spending their time on LinkedIn doing outreach, qualifying leads, and managing conversations was not realistic. Every hour spent selling was an hour not spent building and improving the product.
They came to BitWide to build their online presence through LinkedIn and to run the day-to-day lead generation and conversation management so they could stay focused on the product and on serving the clients they were already winning.
A full LinkedIn engine
for a three-person startup.
BitWide ran the entire LinkedIn outreach operation so the founding team could stay focused on the product.
60+ qualified conversations.
7 new clients in 6 months.
In six months, a three-person startup had a functioning LinkedIn pipeline and 7 new clients without diverting a single team member to sales.
Sixty qualified conversations in six months is a substantial output for a company of this size. The volume gave the team real data on what types of companies converted best, what objections came up most often, and what the product needed to address to improve conversion from meeting to close.
7 new clients signed within the engagement period gave the startup both revenue and market validation without sacrificing the product focus that early-stage companies cannot afford to lose.
Early stage.
No capacity to sell. Real pipeline.
If you're building something real but can't afford to pull a founder off product to run outreach, book a call. That's exactly the situation we're built for.